Friday, March 8, 2013

New Nabisco Triscuits: We Made a Real-Food Dent in Industrial Fake Foods!

Holy healthy foods!!!  They hear us. And they're making  product changes to appease and please us! 

Our Real Food movement is apparently having an impact on at least one  industrial fake-food manufacturing mega-corporation.

Just imagine! A brand-new Nabisco cracker line obviously created to appeal to shoppers looking for products made with real foods, and not concocted with chemicals, additives, fillers, stabilizers, and dozens of fake-food  industrial ingredients.  

I found this box (see at right) in a special display at Stater Bros, a major 167-store grocery chain. Not at a health food store, not some expensive specialty-foods store. A typical chain grocery store, albeit one that does try a bit harder to also stock better-quality fare (expanded organic produce sections, La Brea Bakery breads, a to-go salad bar).  

Mind you... Triscuits are a snack food, and not equivalents of fruits and veggies, which are better food choices.  These crackers are not fortified with vitamins and minerals essential to anyone's health. Nutritionists would still apply the "empty calories" tag to Nabisco's Brown Rice line of Triscuits. (Three sugars are among the ingredients, below.)

But all Americans indulge in snacks. These particular snacks appear to be largely free of the cheapest, nastiest non-food chemicals and fillers, unlike almost all processed snack foods. 

That, alone, would be huge health news. That, alone, is a signal that the Real Food movement is starting to impact the U.S. food supply.

Invoking a "Health Halo" Effect
Per the requisite Nutrition Facts label,  ingredients of Brown Rice Triscuits Baked with Sweet Potato are:

  • Long grain brown rice
  • Soybean oil
  • Whole grain soft white wheat 
  • Dried sweet potato
  • Onion powder
  • Brown sugar
  • Sweet potato powder
  • Sea salt
  • Sugar
  • Garlic powder
  • Dried molasses
  • Dried parsley
  • Yeast extract
  • Distilled white vinegar
  • Citric acid
The ingredients sound appealing, like ingredients you and I might use in our kitchens. Which, of course, is Nabisco's whole marketing point: to invoke a much-desired "health halo" effect for this new Brown Rice line of Triscuits, thereby achieving their sole goal of increasing sales and profits. 

The box of Brown Rice Triscuits Baked with Sweet Potato is festooned with Real Food marketing goodness:
"Triscuits... delicious... real food snacks. Made with delicious real food ingredients."
"We start with 100% WHOLE GRAIN BROWN RICE & WHEAT and bake in real food ingredients such as pieces of delicious golden SWEET POTATOES or savory RED BEANS."
I sheepishly confess... the new cracker tastes terrific, although a tad too salty.  I like the lighter texture and crispier crunch better than traditional Triscuits.  I'm sure the four other flavors available at Stater Bros also taste terrific. Industrial-made snack foods are always engineered to taste absolutely terrific.  

 Is this the entire ingredient list? I don't know. 

Are any of the ingredients laced with chemicals, additives, fillers, stabilizers? I don't know. Probably yes, since the box has no spoilage date and does not indicate "no preservatives."
Is this a healthy snack? No, of course not.  Nuts, fruits, veggies, cheeses are far healthier snack choices.  Nutritionists lament "health halo" snacks because they fear that...
"...people eat so much more of the ever-so-slightly less awful, so-called 'better for you' choice that they actually eat more in the way of calories, or salt, or sugar than they would have had they chosen that food's blatantly junky brother." (Source - U.S. News and World Report Health: Why Baked Chips are Worse Than Fried)
As a Real Food advocate, though, I celebrate Nabisco's new Brown Rice product line of Triscuit crackers.   

This new product that sounds seemingly near-free of industrial ingredients means we are that having an impact on industrial fake-food manufacturing mega-corporations... in this instance, Nabisco, which is owned by Kraft Foods, conveniently renamed recently as Mondelez International. 

Making one tiny dent in product formulation strategies for industrial fake-food corporations is cause for celebration. 

Certainly, it's only the very beginning of what will be a long crusade to clean-up the health-shattering morass of U.S. industrial-made foods... but I feel encouraged. They hear us. And they're finally making  product changes to appease and please us! 


  1. These two are quite filling and survival warehouse cooking systems keeps you on go for long time.

  2. Errr, personally would rather eat the original. Four simple ingredients. This version sounds awful

  3. I'm chomping on the original right now. Nom! 3 ingredients - whole wheat, oil, salt.

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  6. I like the original ones because they have more fiber. 0.5 grams per cracker and only 3 ingredients (whole grain wheat , soybean oil and sea salt). Only complaint is I assume this is GMO soybean oil…...This is the original triscuit, I speak of. Triscuits, have ALWAYS been whole grain-they just never marketed themselves that way. Although, I would imagine they may have had way more preservatives and junk in them before. Being that I don't have access to an old Triscuit box, I may never know.

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  9. why would we trust Nabisco brand anyway?! if you want Triscuits, find the alternative version. *woven wheat crackers* that's what they're supposed to be. dress them up as your tastebuds see fit.

    if it has a commercial. Do. Not. Eat. It.

  10. Wheat (chemically modified), soybean oil (genetically modified and esp. harmful to males), sugar (duh), and yeast extract (MSG) do NOT belong in the same conversation as the word "healthy".