Showing posts with label McDonald's. Show all posts
Showing posts with label McDonald's. Show all posts

Wednesday, August 5, 2015

McDonald's, KFC, Taco Bell Rated Worst by Customers

Three cheers for 2015 fast-food aficionados!  

Selling 20th century-style greasy, salty, cheap fast food is a loser in the 21st century, per a recent nationwide survey of 70,000 customers. Customer preferences in 2015?  
  • Fast and casual food eateries that have eliminated artificial colors, flavors, and preservatives from their fare. 
  • Meats produced without antibiotics and synthetic hormones.  
  • Produce grown in a sustainable manner, so pesticides aren't necessary to grow crops.  
  • Food not dripping with grease, and often including freshest produce.  
Think Chipotle, Panera Bread, and Chick-fil-A, the three top vote-getters in the annual American Customer Satisfaction Index.  

Think 21st-century corporations that equate healthier fare... for customers and for the environment... with healthier profits.  Corporations with founders or management that act like they give a damn about community and world.  

The losers in the 2015 American Customer Satisfaction Survey of fast and casual food corporations?  From the bottom:
  • McDonald's - Rock-bottom last (by a wide margin)
  • Taco Bell - Tied for second-to-last 
  • Burger King - Tied for second-to-last 
  • Jack-in-the-Box - Tied for second-to-last 
  • KFC - One point from tying for second-to-last 
Observed survey authors, "Customers seem to perceive the traditional burger chains as increasingly tired brands — industry competition is fierce, and shifting consumer preferences for healthier food is taking a toll."

Customer satisfaction winners in 2015? The top four are:

#1 - Chick-fil-A, which includes in its Environmental Stewardship and Social Responsibility website sections, company policies on recycling, water usage, energy efficiency, air quality, and waste, and states that "We know that how food is grown and sourced is of importance to customers. We are working to understand and take the right actions to ensure a sustainable and competitive menu in the future."

#2 - Chipotle Mexican Grill, a company dedicated to Food with Integrity, which means:
  • "...vegetables grown in healthy soil, and pork from pigs allowed to freely root and roam outdoors or in deeply bedded barns."
  • "There's no place for non-therapeutic antibiotics and synthetic hormones on the farms that produce our ingredients."
  • "We serve more local produce than any restaurant company in the U.S. In 2014, we served over 20 million pounds of locally grown produce, and plan to increase our numbers every year."
  • "We set minimum space requirements for the animals producing the meat and dairy products that end up in our restaurants. We work with our suppliers to ensure the highest possible animal welfare standards."
#3 - Panera Bread, which sets forth under Our Beliefs - Food as it Should Be, goals of:
  • Clean Ingredients - " We’re committed to sourcing and serving high-quality ingredients without artificial additives including added MSG, artificial trans fats, and ingredients we don’t believe need to be in your food."
  • Transparent Menu"We’re committed to transparency that empowers guests to choose how they want to eat."
  • Positive Impact - "Panera is on a journey to ensure the highest possible animal welfare standards (including)... our reduction in use of antibiotics and confinement."
#4 - Papa John's Pizza, which promises "Better ingredients. Always had them. Always will." and specifically lists all ingredients on their website. Among company commitments:
  • No trans fats
  • No fillers in our meat toppings
  • No cellulose
  • No partially hydrogenated oils

Eating home-cooked meals made with freshest ingredients is far healthier than a steady diet of fast food, no matter what their corporate promises.  

But we all eat out, and these days, we usually opt for convenience as well as taste.  

Three cheers for 2015 fast-food aficionados, which includes... well, all of us, it seems.  We're making better choices for our health and for our communities and world.  

And finally,,, finally!...  customer choices are sinking the cynical fortunes of those industrial corporate bastions of  cheap 20th century-style greasy, salty, sugary fast food filled with chemicals, additives,preservatives, fillers and artificial flavors, colors and textures.  

Power to the people!  

Thursday, June 4, 2015

Fast-Food Tainting: Rare but Real, Scary (McDonald's, Chick-fil-a, Burger King, Wendy's?)

Food tampering is a federal offense, punishable by prison... if caught. By all reports, food tampering is rare, but it's also rarely caught.  

It's also another healthy reason to avoid fast food eateries, and instead, enjoy home-cooking with known ingredients made by trusted home cooks.  


Food tainting, intentional and unintentional, is mainly a corporate-owned fast-food industry problem, which employs a largely low-wage workforce of young, inexperienced workers to flip burgers, make and pour coffee, and the like. 


(Below, see Tips to Avoid Food Tainting)


Among recent public examples of food tampering crimes are...


In 2012, 19-year-old "...Marvin Washington, Jr., an employee at a Simpsonville, South Carolina McDonald’s, was arrested for allegedly spitting phlegm and 'bodily fluid' into a mother and daughter’s unsweetened tea."  (Source - WebProNews, Huffington Post)


In 2008, "Two men were arrested last week for spitting in a police officer's chicken sandwich at the McDonald's on Route 481 in Fulton, police said today..."  One worker informed the other "he was making food 'for a cop' and told him to 'make it special,' Fulton police said." (Source - Syracuse.com)

In 2009, "In what became a YouTube sensation, a Domino’s Pizza worker in North Carolina was filmed by a female accomplice doing things such as sticking shredded mozzarella up his nose, spitting on sandwiches, and rubbing a sponge on his naked ass before using it to clean dishes. Since it was never proved that the food was served, he only received two years of probation for the felony charge."  (Source - Thought Catalog)


Food-Tainting Claims by Anonymous Employees

Hundreds of food-tainting examples posted by anonymous fast-food employees range from careless to repulsive to dangerous, and are mostly believable.  A small sampling of credible-seeming comments posted at one site, Ask.Metafilter.com, includes... 

"Once when I worked at a Boston Market, I saw someone drop a meatloaf on the floor and then cut it up and serve it."

"I worked at a Chick-Fil-A restaurant for about five years in high school and through college... the worst I ever saw was that while filleting the chicken breasts and one would fall on the floor, the owner would say wash it off and it would be ok...."

"...my girlfriend...worked at an ice cream parlor. She was cutting up a banana split, and sliced her finger open. Blood ended up, among other places, in the banana split... her boss inquired about what happened. When she told him, and specifically mentioned that she'd make a new one since she bled in the first one, he told her to serve it anyway."

"I was night manager at a pretty busy freestanding Chick-fil-a for almost 3 years and I never saw anything deliberate to mess with someone...There were plenty of times where we would use 2-3 day old salad ingredients because they still looked ok and we had to get rid of them, or use hour old nuggets because some idiot cooked a whole damn bag of them when we didn't need anymore, and you can't throw out $300 of food, right? The most consistant shady thing was serving old/cold food after 8:30 or 9 when everyone is just trying to shut down and go home."

"I've worked at both McDonald's and Wendy's, and never saw anyone intentionally messing with food... I also have to say that I will never, ever consume Wendy's chili. At the store I worked at, at least, it was made by taking any overcooked, dropped, or expired sandwich patties and tossing them into the pot. I once watched the store manager cutting mold off of uncooked burgers and then putting the rest of the burger in the chili vat."

"Our local Burger King had an incident where a cop did tests on a burger that he ordered and found saliva in it. The BK was either shut down because of this or just went out of business because no one wanted to eat there afterwards."

"I worked for a very short time at a McDonald's when I was in high school. I never at any time noticed any deliberate tampering with the food, but it was VERY common for employees to be coughing & sneezing without covering their mouths / noses and without washing their hands... So, I agree with those who say that a general lack of hygeine is probably a much more common issue than deliberate food tampering. That said, I would never deliberately piss off someone who can spend some private time with something you are about to eat, fast food or not."

"4 ½ years at a Burger King... there are strict rules for how long you can keep food around in the various staging areas (steamers, heat lamps, heat drawers) and they were almost NEVER followed. Most of the time food sat around until it was served, even if those half-cooked fish patties were sitting in the drawer half the night."

"Wendy's and Godfather's here, over 20 years ago now. No deliberate tampering that I knew of... The only thing at Godfather's was that it was hellishly hot next to the open, 600 degree ovens, so there was a lot of sweat dripping on the pizzas... I'll echo the point about Wendy's chili, to a point--I never saw anything truly nasty go in the chili, but that is, indeed, what happens to burgers that have sat on the grill too long."

And from a movie theater complex...
"I worked for a summer at a movie theater concession stand in Houston... as everyone has said, cutting corners and hygiene were issues, no doubt (old hot dogs/buns, stale nachos and cheese that had been sitting around for longer than it should have, workers probably not washing their hands).

"The two somewhat gross practices were actually mandated by the management. In the evening, one of the jobs of the people closing was to clean out the popcorn machine. You'd put the popcorn in a big trash bag and tie it up. Next morning, the opening crew dumped that back in the machine, and voila, that's your first batch of popcorn (mixed in, of course, with a fresh batch or two, to disguise it). 

"The really sick thing, though, bugged the hell out of me. We had those big bulk candy containers, where customers would scoop out whoppers and gummi bears and what-have-you and buy it by the pound... customers were always spilling out lots of candy on the ground. Well, the managers made us sweep it up and put it in the 'Super Mix' container.  I remember once when one of the managers gave me a big bag of candy that had been sitting in the stock room for months told me to clean it off and put it in the super mix."

Tips to Avoid Food Tainting
  • Be a pleasant, courteous customer. "Worst customer gets the worst food" is a universal rule. 
  • Don't order at restaurants that are not busy, or near closing time.
  • Order at restaurants where food-preparers and servers are in plain view.
  • If employees seem disgruntled, the food will be affected.
  • If the restaurant appears dirty or shabby, food preparation is more likely be shoddy. 
  • Do your research at Yelp, county health inspection records, and similar. 
"Idle hands are the devil's playground, order your food when the restaurant is busy and your food won't be intentionally tainted," advised one poster.  

The best advice, though?  Protect your health by instead, enjoying food made at home with known, healthier ingredients lovingly prepared by you or trusted cooks, not by corporate-hired, greatly underpaid, inexperienced, hourly workers. 

Friday, October 31, 2014

Carl's Jr. Salt-Bomb Wins Vote for Most Disgusting New Fast Food

Driving home from our son's wedding in Northern California last weekend, we were hoping to find fast, healthy food offerings near the freeway. Foolishly hoping, it seems. 

Healthy options were scarce, and limited to sugary yogurts and a few sandwiches on whole grain bread (Starbucks), and several carb-and-salt-heavy 6-inch subs loaded with fresh-like veggies (Subway)

Culinary weapons-of-human-destruction were easy to spot, though, at all the usual fast-food suspects... and were garishly hawked by Taco Bell, Jack-in-the-Box, McDonald's, and Carl's Jr, among others.

We voted Carl's, Jr's brand-new (introduced on October 22) Double Loaded Omelet Biscuit our most disgusting fast-food sighting of this road trip.  And for good reason... 

Brad Haley, chief marketing officer for Carl’s Jr., boasted "The new Double Loaded Omelet Biscuit, packed with three different breakfast meats... We make them fresh every morning by folding crumbled sausage, chopped bacon, diced ham and shredded Jack and cheddar cheeses into an egg omelet. Then we stack two of them inside one of our signature Made from Scratch Biscuits that we make by hand and bake fresh every morning. That great combination of eggs, sausage, bacon, ham and cheese – times two – will be sure to fill you up in the morning in an absolutely delicious way.”

Mr. Haley failed to mention the 1,960 mg of sodium (salt) in one of these drippy concoctions. That's equal to the salt in 15 small orders of McDonald's fries.  Equal to the salt in 9 servings of Doritos Nacho Cheese tortilla chips

He also failed to mention the 820 calories (equal to 4 two-packs of Reese's Peanut Butter Cups)  and 58 grams of fat (equal to 2 Big Macs) found in Carl's Jr.'s oozing Double Loaded Omelet Biscuit.  

And, of course, he failed to mention more than 100 chemicals, emulsifiers, additives, fillers, and artificial flavors and colors included as ingredients in this salty-fatty food bomb. 

Clearly, and by a wide margin, Carl's Jr.'s fevered bid to build and proudly sell an astonishingly unhealthy breakfast product wins our vote for the most disgusting fast-food last week along Highway 101.  

My question continues to be... why the heck does our government allow this and similar addictive, poisonous fake foods to be sold to hook the American public into ruining their health?   

Why does our government, which is tasked to protect Americans, allow mega-corporations to deliberately fatten and poison people in order to fatten corporate profits?

Related Reading
"Salt Sugar Fat" - Stunning Big Food Tactics to Hook, Trick, Harm Americans

Walmart, Target Fatten Profits by Fattening Football Fans, Children


Wednesday, February 12, 2014

Chick-Fil-A, Subway, Kraft, Cheerios: Changes Made at Public Demand

More good news that public opinion is working to force mega-corporations to make their highly processed food products healthier. 

Last month, I reported that public sentiment recently pressured manufacturers and retailers to begin taking bold steps to label or halt using GMO ingredients and foods

  • Target quietly introduced its "Simply Balanced" brand of USDA-certified organic products.
  • General Mills altered original Cheerios to include only non-GMO ingredients
  • Whole Foods will no longer sell Chobani yogurt because of "the yogurt maker’s use of milk from cows whose feed is derived from genetically engineered crops."
Now comes terrific news of dozens more changes to highly processed foods... changes to remove ingredients that never belonged in healthy foods.  Among these welcome changes...

Kraft Singles, manufactured since 1949 by Kraft Foods. will shed artificial preservative sorbic acid, to be replaced by natamycin, which Kraft dubs as "natural." The European Union, which has notoriously higher food standards than the USDA, has approved natamycin for use in cheeses.  

"Consumers are looking for those less artificial cues and messages. Those messages are more meaningful to consumers than they have been in the past." observed Gavin Schmidt, manager of cheese research and development at Kraft.

Eliminating artificial preservatives won't make Kraft Singles devoid of chemicals or a real, rather than fake, food. But it's a definite step in the right direction for Americans' health. 

Subway, the world's largest fast food restaurant, is removing a chemical, azodicarbonamide, from its breads, in response to public outcry started by one astute blogger's petition. The chemical is used as a dough conditioner, but is  also found in yoga mats, shoe rubber, and synthetic leathers.  

Azodicarbonamide is banned from foods in Europe and Australia, but classified as "safe" by the USDA. Per the World Health Organization:
"Case reports and epidemiological studies in humans have produced abundant evidence that azodicarbonamide can induce asthma, other respiratory symptoms, and skin sensitization in exposed workers."    
Center for Science in Public Interest studies show that when the chemical is baked in bread it creates the carcinogen urethane and "leads to slightly increased levels of urethane in bread that pose a small risk to humans."

Removing one chemical from the many dozens hidden in Subway sandwiches doesn't make its fare much healthier.  But removal does make their bread less of a risk for health-sensitive consumers.  (Read Subway's Chemical-Laced Sandwiches: Fooled by the Look, Taste of Freshness.)

Chick-Fil-A announced that within five years, they will serve only chickens raised without antibiotics. This commitment will command extraordinary effort since more than 90% of all chickens destined for U.S. consumption are grown in factory farms heavily dependent on antibiotics. Chick-Fil-A sales topped $5 billion in 2013.  Enthused management:
"When the people who matter most to you ask you to do something important --- you listen. So when our customers started asking us about antibiotics in chicken, we began exploring our options....
"This is why we are collaborating with national and regional poultry suppliers to build a supply chain based on chickens raised with no antibiotics. We are asking suppliers to work with the USDA to verify that antibiotics are never administered from the hatchery to the processing plant...Changes like these take time, but we believe this is the next step in honoring our heritage and our continued commitment to service and quality."
Change Dictated by People, Not Political Leaders

Federal and state political leaders have failed to keep the U.S. food supply clean of chemicals, additives, emulsifiers, stabilizers, and artificial flavors and colors deemed unsafe and unfit for eating in much of the world, and certainly in all other developed, democratic countries.


But business market forces, fueled by public buying decisions, are exerting massive pressure on industrial fake-food mega-corporations to change their highly processed ways.    

McDonalds, for instance, rang-up surprisingly sluggish sales for the fourth quarter of 2013, amid reports that it's "losing customers, as the world's largest hamburger chain struggles to attract diners with its higher-priced sandwiches and new offerings like Mighty Wings." 

Cited as the reason for falling sales at McDonald's? "A shift in eating habits toward foods people feel are fresher or healthier," per AP. "We've lost some of our relevance" lamented McDonald's CEO Don Thompson

So far, healthy changes have been minuscule to the U.S. food supply by major corporations. A mere French fry on a mountain of McDonald's finest fried GMO spuds. 

But the trend is good news! And made all the more good and powerful because, we, the people, are in charge. 


Tuesday, October 29, 2013

Pro Athletes Hawking UnHealthy Foods: LeBron James, Peyton Manning, Serena Williams

Yale University's Rudd Center for Food Policy summarized findings of a recent study analyzing food endorsements by sports celebrities by concluding:
"The promotion of energy-dense, nutrient-poor products by some of the world’s most physically fit and well-known athletes is an ironic combination that sends mixed messages about diet and health."
That's muted academic-speak to say that professional athletes are hypocrites for endorsing junk food. But endorse they do... to the tune of millions of dollars in rich endorsement deals. 

The fascinating study, published in the Pediatrics journal in November 2013, found that of the 100 professional athletes with the highest-value endorsements in 2010:

  • They were paid to promote 44 different food and beverage brands
  • Food and beverage brands were the second largest category of endorsements, behind only sporting goods 
  • 79% of their 62 food endorsements were for fast food or junk food
  • 93% of their beverage endorsements were for drinks with "100% of calories from added sugar"
The biggest hypocritical fast-food offenders among health-conscious, physically fine-tuned professional athletes?

Peyton Manning (pictured below), reportedly earns $10 million per year from Papa John's pizza, Gatorade (owned by PepsiCo), Wheaties (General Mills), as well as DirectTV and Sony. In 2012, NFL quarterback Manning bought 21 Papa John franchises in Colorado.

LeBron James, NBA superstar, "received $5 million to endorse Bubblicious Gum, including his own flavor, LeBron's Lightening Lemonade," in addition to his lucrative contracts with McDonalds, Sprite, and Powerade.

Joe Maurer, six-time All Star baseball player and Minnesota Twins catcher, peddles Pepsi-cola, Gatorade, and Kemps ice cream, including Joe Maurer-blessed Grand Slam Monster Cookie flavor ice cream and a limited-edition 12-pack of Joe Maurer ice cream sandwiches. 

Serena Williams, perhaps the all-time greatest woman tennis champion, endorses Oreo cookies (owned by Kraft/Nabisco), Gatorade (owned by PepsiCo), and Nabisco 100-Calorie Snack Packs. 

Kobe Bryant, 15-time NBA All-Star and Los Angeles Laker team captain, is rumored to earn a whopping $12 million annually solely from his contract to push McDonald's menu. 

Dale Earnhardt, Jr., NASCAR driver, is paid to shill for Mountain Dew, Hellman's/Best Foods Mayonnaise, and Amp Energy, a "flavor extension of the Mountain Dew brand", which is owned by PepsiCo.

Sports celebrities endorsing fast food, junk food, and/or sugary drinks hail from football, basketball, baseball, hockey, tennis, skateboarding, even Olympic sports as speed skating. 

Without exception, professional athletes promoting "energy-dense, nutrient-poor products" are extraordinarily fit physically, and must adhere to a disciplined, health-conscious diet.  

Yet, the food and beverages they endorse to Americans... particularly to U.S. children... are unhealthy. 

Kids revere and often long to emulate professional athletes as LeBron James, Peyton Manning, Serena Williams, Joe Maurer, Kobe Bryant, and Dale Earnhardt, Jr.

Which, of course, is why fake-food corporations dangle million-dollar contracts to entice popular athletes to lend cache and credibility to their unhealthy fare.  And per the study, "research shows that athlete endorsements are associated with higher healthfulness ratings on the products they endorse." 

Greedy industrial food mega-corporations will do what it takes to sell their highly processed, salty, sugary, fatty food products. That's a sad given in 2013. 

But professional athletes know better. In their own lives, they do better. But certain athletes choose to enrich themselves by hawking an unhealthy dietary mantra to the American public.   

Exhorted the study, "The promotion of energy-dense, nutrient-poor products by some of the world’s most physically fit and well-known athletes is an ironic combination that sends mixed messages about diet and health."

Indeed! I wonder... do these athletes feed a steady diet of fast food, soft drinks, and junk food to their children and loved ones? 



Thursday, October 24, 2013

Chicken Nuggets Secrets: Mystery Ingredients, Dog Food Parts, Profits Galore

Chicken nuggets, a food scientist's invention first sold in 1980, are a gargantuan American industrial-foods sales success far beyond the initial imaginations of even fake-food corporate executives. 

Billions of chicken nuggets have been sold in every U.S. supermarket, served in all family-style restaurants, and are essentials on fast-food menus.  

First and foremost, chicken nuggets are widely seen as healthier kid-friendly options than greasy cheeseburgers in spongy white-bread buns.   Nuggets are purposely formed to fit a kid's hand. Compact, easy to hold and handle, ubiquitous in generic taste and look... nuggets are a perfect, extra-fast food for even the fussiest kids and busiest families. A no-brainer when ordering or fixing a quick meal while on-the-run.

Parents feel good about ordering McDonald's Mighty Kids Meals with chicken nuggets, apple slices, less fries, and milk for their children. Chicken nuggets are viewed by parents as the white meat alternative to red-meat health concerns, first voiced in 1977 by the federal government.

Problem is, chicken nuggets aren't all that healthy. And per a new American Journal of Medicine article, chicken nuggets are made of only about 40% to 50% actual chicken "meat."  

Ordering chicken nuggets for kids might be a convenient no-brainer. But switching on skeptical parental brains would reveal the inconvenient reality that these golden industrial-made orbs are:
  • Highly processed, machine-formed lumps 
  • Dipped in mystery batter
  • Fried or deep fried.
  • Chocked with invisible ingredients
McDonald's Chicken McNuggets, for instance, contain 25 ingredients, including heavy doses of salt, fat, and sugar, and chemical additives, preservatives, and flavor enhancers. That's before salty, sugary dipping sauces. 


And the chicken in chicken nuggets? Only about 18% of a nugget is actual meat protein, per two doctors at the University of Mississippi Medical Center." The rest of the "meat" in a chicken nuggets? A slurry of chicken parts, similar to pink slime, made of ground:
  • Fat
  • Blood vessels
  • Bones
  • Nerve cells, connective tissues
In short, "stuff that usually ends up in dog food," per NPR. Chicken nuggets would be accurately be tagged as "fat nuggets," commented Dr. Richard deShazo, professor of pediatics and one of the article's authors. 

Those chicken nuggets you serve to your beloved brood? Not much more than pulverized chicken leftovers (plus a smidge of actual meat), mixed with fat, salt, and sugar, and topped with a big dollop of the usual chemicals found in highly processed, highly profitable meat products.  

My suggestion? If the kids crave chicken nuggets, a better, far healthier idea is to create them at home. Recipes abound, including more than a dozen delicious, easy, free ideas at  AllRecipes.com

Meanwhile, don't fool yourself that industrial-made chicken nuggets are healthy kid-friendly food options. They're not. Fast-food and supermarket chicken nuggets are just one more fake-food industrial product larded with addicting fat, salt and sugar, and loaded with chemical additives, emulsifiers, preservatives, and fillers. 

And billions in corporate profits.  

Wednesday, October 2, 2013

McDonald's: More Devious Marketing, Dumbed Down Menu Changes

McDonald's persists as the devious poster child for what's wrong with the American fast food mega-industry....

Not just because it's the world's largest fast food corporation, which it is with $28 billion in U.S. sales and 34,000 outlets worldwide in 2012.

And not just because the unhealthiness of its food is legendary. McDonald's greasy fare is intentionally larded with addicting doses of fat, salt, and sugar to create a permanent customer base.

But because McDonald's is quite extreme in its single-minded, often stealth corporate goal of profits over people. public health be damned. 

Again, McDonald's has recently rankled health-conscious Americans with...

McDonald's Mighty Wings, newly introduced at the advent of wing-chomping football season. "Mighty Wings are basically McNuggets With Choking Hazards," commented one NPR on-air host. "I was as surprised to find an actual bone in this as I would be to find a bone in a banana," quipped another

Bones in Mighty Wings are about as natural as McDonald's ribless McRib sandwich. 

Mighty Wings are three, five, or ten "pieces" (McDonald's website lingo) per box, with the same ranch, barbecue, or honey mustard sauces used for Chicken McNuggets. Ten Mighty Wings have 960 calories, 60 grams of fat, and a whopping 2,900 mgs. of sodium (salt), 121% of the recommended daily salt intake for an adult. 

Misleading headlines about soft drinks in kids' meals hailed "McDonald's Ditches Soda in Happy Meal Menus," and similar, clearly stating that soft drinks would be eliminated in McDonald's popular Happy Meals.  This very positive change was supposedly brokered with the Clinton Foundation, and released as happy news at Michelle Obama's recent White House to-do on food marketing. 


The Center for Science in the Public Interest naively penned:
"Ronald McDonald’s slow march toward healthier meals made a major advance today... Getting soda out of Happy Meals is historic progress that should immediately be adopted by Burger King, Wendy’s, and other chains. Soda and other sugar drinks are leading promoters of obesity and diabetes and one day it will seem crazy that restaurants ever made this junk the default beverage for kids."
Turns out that McDonald's "major advance" is more fast-food baloney. Reading the fine print revealed that McDonald's agreed only to:
  • Promote water, juice, and milk in external advertising directed at children
  • New beverages will be "evaluated according to McDonald's food commitment pledges"
  • In 3 years, McDonald's will fulfill this commitment in "50% of the 20 markets."
  • In 5 years, McDonald's will fulfill this commitment in "100% of the 20 markets."

Lucrative soft drinks dropped from McDonald's Happy Meals? Not hardly, not now. Perhaps when public-health hell freezes over... 

Higher-quality hamburgers were dropped by McDonald's last May presumably because the one-third lb. Angus burgers took too big a bite out of company profits.  NBC News noted that U.S. "beef prices hit all-time highs" and cited"The U.S. Department of Agriculture's wholesale beef market report... showed choice beef carcasses rising 24 cents per hundred pounds (cwt) to a record $204.91 per cwt..."

Introduced in 2009, McDonald's Angus burgers provided better quality beef options than the ubiquitous Big Mac, Quarter-Pounder Cheeseburger, or the dollar-menu $1 Cheeseburger. 

"Who would pay $4.79 for a sandwich when the two sandwiches on the Dollar Menu are perfectly good?” defended one McDonald's consultant to Time magazineIndeed, what foolish consumer would actually expect a quasi-quality sandwich at McDonald's? Nobody, now. 

Disappearing salads on McDonald's menus include its Fruit & Walnut Salad, which was quietly dropped along with Angus burgers.  The Fruit & Walnut Salad was genuinely delicious with "wedges of crisp apples, juicy red grapes, candied walnuts and our low-fat vanilla yogurt,"

Relegated to a tiny corner of the menu are meal-sized "premium" salads: Caesar, Southwest, Ranch, grilled or crispy chicken optional "with select mixed greens, elegant toppings, and choices galore." 

This near-invisible menu marketing ensures that premium salads will rarely be ordered in lieu of more profitable, more addictive,  carb-heavy burgers, fries, wraps, desserts, and sugar-drenched drinks. Look for premium salads to likely also be dropped because sales were low. 

We must begrudgingly admire McDonald's though, for disciplined corporate consistency. Consistency in:
  • Pitching unhealthy fast food to kids, regardless of public and political pressure
  • Dumbing down their menu to the cheapest, fastest, saltiest, fattiest food possible
  • Eliminating healthier options if profit margins don't reach those of cheap burgers and fries
And consistency in extraordinary corporate profitability at the direct expense of public health.  

There's a reason why McDonald's persists as the devious poster child for what's wrong with the American fast food mega-industry: they've earned and deserve it. 

My only question: when will Americans finally stop supporting McDonald's profits-over-people agenda for our nation's health? For our children? 

Wednesday, September 18, 2013

McDonalds vs Flame Broiler: Kids Making Healthier Choices? Surprising Good News!

"Flame Broiler" exclaimed my favorite eight-year-old when I asked where she'd like to have lunch.  "I love Flame Broiler!" she exuded, once she realized that Chuck E. Cheese wasn't an option on our fun but busy school-shopping day together.

"Huh?" I wondered. "Not McDonalds with their new Despicable Me 2 toys? The gigantic in-door playground? She dives with gusto into those greasy chicken nuggets and fries."


Is this the same girl who, two years ago, adamantly refused to eat anything green, especially broccoli?

I was startled.  After all, this is a smart girl who's plugged into third-grade trends. Every cool gadget and toy. The best "in" spot for birthday parties.  The newest movies and TV shows for kids. Gabriela always knows... 

Besides, per a recent, in-depth study of 25,000 TV ads for meals aimed at kids:
  • 99% of all ads aimed at kids came from McDonald's or Burger King.
  • 80% of the kids ads aired on Cartoon Network, Nickelodeon, Disney, or Nicktoons.
  • Over 50% mentioned a major movie.
  • 70% of kids ads focused on a toy giveaway of some sort.

Flame Broiler instead of McDonalds? That low-key fast-food eatery that bills itself as "The Healthy Option"? I'd never been to one, but was certain I'd seen a couple in our suburban town. 

Gabriela knew the menu, and proudly explained it to me.  Flame Broiler serves three simple options, in three sizes, over white or brown rice:
  • Beef
  • Chicken
  • Veggies (carrots, broccoli, cabbage)
  • Any combination of these. 
Condiments offered are green onions, jalapenos, "magic" sauce, and hot sauce.  The 142-outlet regional fast food company promises "No dairy. No frying. No trans fats. No skin. No MSG." and:
"Our commitment to friendly service, a clean and inviting environment, and healthy food served fast has already won the approval of our customers of all ethnicities. Also, for health's sake, we are working towards the goal of serving all organic, 100% natural food. Not perfect, but always working towards perfection!"
The beef and chicken were quite delicious, albeit a bit salty. The rice was fluffy and perfectly done. The veggies weren't soggy, over-cooked messes, but steamed, crisp, and  freshly colorful. (Note: The ultra-tasty "magic" sauce is akin to a syrupy teriyaki concoction, and boasts 60 calories and 480 mg of sodium in a very tiny container.) 

Gab savored our lunch together with her trademark exuberance, and so did I.  I silently marveled again at Gab's wise parents, my son and her mother. And am grateful for the all-encompassing nutrition agenda at her elementary school

Are kids making healthier food choices these days?  Is ever-aware Gabriela a harbinger of yet another trend?

"Teenagers are exercising more, consuming less sugar and eating more fruits and vegetables," reported the New York Times this week, citing a new study in Pediatrics, a professional journal.  The Times continued... 
"Younger children had the highest levels of physical activity and fruit and vegetable consumption. But as children got older, the frequency of eating junk foods and engaging in sedentary behaviors crept up... Teenagers also reported drinking slightly fewer soft drinks and eating less candy.
"In the past year, other studies have hinted at improvements in the obesity rate among younger children, with some even showing a decline in some cities... Dr. Iannotti said the findings seemed to suggest a pattern. 'I think the public health message is beginning to be accepted,' he said."
That kids are voluntarily making healthier food choices is good news for for their physical and mental health, and thus, good news for the health of our nation.  

But it's also superb news that powerful, pervasive advertising by industrial food mega-corporations... McDonalds and Burger King, makers of highly processed cereals, soft drinks, and the like...  is fading in influence over our children. 

I can't imagine better fake-food news. Can you? 

Tuesday, March 12, 2013

Mayor Bloomberg's Silly, Arbitrary Ban on Soft Drinks: Public Health Politics Run Amok

Mayor Bloomberg is wrong, and State Supreme Court Judge Tingling is right: Bloomberg's New York City ban on sales of certain sugar-loaded drinks larger than 16 ounces IS "arbitrary and capricious." His ban is also ineffective and unenforceable.

Besides, governments have no damn business dictating what Americans drink, much less mandating drink quantities allowable for public consumption. 

Mind you... I detest soft drinks, which are little more than chemicals, additives, fillers, food coloring, caffeine, salt (sodium), and sugar or a chemical sugar-substitute. I neither buy nor consume soft drinks, nor serve them in my home. To me, they taste harsh and metallic... Soft drinks are the ultimate industrial fake food.  

We've known for decades that sugar-loaded soft drinks are a key contributor to the U.S. obesity epidemic, as well as weight-related diseases as diabetes Type 2,  dental decay, heart ailments, even cancers.    (Recent studies have linked sugar-free soft drinks to health concerns, too, including weight gain and metabolic syndrome, which is pre-diabetes.) 

The Mayor is obviously correct: soft drinks are bad for human health. But his ban is sillly, and it's insanely arbitrary and capricious. 


As I wrote in June 2012 in Silly Food Facism Mayor Bloomberg's edict banning large-size soft drinks is a classic case of arbitrary bureaucratic silliness and of patronizing nanny-state law-making.  Public health politics run amok. 

The Mayor wants to make it a minor crime for restaurants,  theaters, sports venues, fast-food purveyors, even food carts and kiosks to sell sugar-laced drinks... soft drinks, sports and energy beverages... in containers larger than 16 ounces. 

But Mr. Bloomberg provides a plethora of bewildering exceptions, including: 

  • Convenience stores, including 7-Eleven, home of the Big Gulp and Super Big Gulp
  • Grocery stores and markets of all types
  • Vending machines
  • Newsstands
  • Soft drinks with fewer than 25 calories per 8 ounces
  • Fruit drinks
  • Beverages containing dairy products
  • Beverages containing alcohol
No bans are planned for buying more than one 16-ounce cup, for refilling your existing cup, or for filling to the brim your own mega-size non-disposable drink holder. 

Wednesday, September 19, 2012

McDonald's McRib: Delayed Because of Pink Slime-Like Fears?

McDonald's McRib was slated to temporarily reappear (again) in late October 2012. 

But this week, the world's largest fast-food corporation curiously, and quietly, delayed the return of its popular gooey, tasty pork sandwich for two months, until the indulgent Christmas season. When Americans are busily distracted from fake food matters... 

The question occurs to me... in this year of heightened food-awareness and pink-slime outrage,  could McDonald's fear the public taking fresh appraisal of their ribless McRib? Of asking, "What exactly IS this heavily slathered, pork-like 'patty" on a fluffy white bun?"