Instead, the 1,400-location western-states fast-food purveyor is gleefully appealing to the lustiest cravings of the I-don't-give-a-damn crowd. (Carl's Jr also owns the 1,900-location Hardee's chain.)
"Eat Like You Mean It!" crows Carl's newest round of TV ads, featuring gorgeous models seductively downing sloppy burgers the size of a small child's head. Or shaggy, shirtless surfer boy-men gazing at ocean waves while enjoying an oozing sandwich bigger than some beach balls.
"All of our products are indulgent, decadent," commented Carl's Jr CEO Andy Puzder to the Los Angeles Times.
Decadent, indeed! Check-out this remarkably lascivious 60-second fantasy commercial by barely clad super-model Kate Upton:
In case sex isn't enough to lure you to sabotage your health with their addictive calorie-and-cholesterol traps, Carl's Jr has upped the sugar, salt, and fat ante with greasier, tangier, sweeter menu offerings that must set new records of culinary extremism, even among industrial fake-food corporate giants. Among Carl's Jr's concoctions in 2013 are their...
- Six-dollar Guacamole Bacon Burger (1,120 cal; 2,160 mg of salt; 81 grams of fat)
- Green Burrito Taco Salad (960 cal; 2,000 mg of salt; 60 grams of fat)
- "Low Carb" Breakfast Bowl (900 cal; 2,050 mg of salt; 73 grams of fat)
- Double Six-dollar Burger (1,522 cal; 2,574 mg of salt; 110 grams of fat)
If it's a sugar rush you crave, look no further than Carl's Jr's newest ode to the indulgent, anti-health-food agenda... the Strawberry Pop-Tart Ice Cream Sandwich, which the industrial mega-giant rolled out in commercials invoking sacred deities and featuring majestic classical music.
With about 13 teaspoons of sugar (51 grams) comprising more than 200 of its supposedly 320 calories, Carl's Jr's Strawberry Pop-Tart Ice Cream Sandwich is truly for the I-don't-give-a-damn-about-diabetes crowd. Be decadent... order two! Live like you mean it!
As if to emphasize the special decadence of this attention-grabbing confection, Carl's Jr introduced it by advertising that "For a limited time, guests can receive a free Strawberry Pop-Tarts Ice Cream Sandwich with the purchase of a Super Bacon Cheeseburger combo at participating Carl's Jr. restaurants."
The limited-time Super Bacon Cheeseburger features six juicy strips of bacon along with the usual high-calories, high-fat, high-salt fare. What the heck after all that! Why NOT add a Strawberry Pop-Tart Ice Cream Sandwich or two?
Seriously... does it really matter after a certain decadent, indulgent point?
I do vaguely remember Carl's Jr, though, when a large portion of their menu... mainly charbroiled chicken sandwiches and generously-stocked salad bars... featured heart-healthy symbols of the American Heart Association.
Guess those fell by the fast-food wayside years ago, when Carl's Jr stopped giving a hoot about offering a plethora of genuinely healthy options to their customers....rather than only caring about gigantic profits at the expense of American public health. Or caring about you and your family's health.