Bought by seniors in the millions as meal replacements. Used to supplement the diets of picky children. Hawked as a solution to build muscles, meet nutritional needs, fortify calcium, restore vigor, aid recovery from illness and surgery.
The sapphire-and-navy plastic 8-oz bottle of vanilla Ensure Nutrition Shake (which retails for an exorbitant $1.33 per bottle!) here on my desk lures on the label:
- complete, balanced nutrition
- to help get strong on the inside
- #1 doctor recommended brand
"Ready to take charge of your health? Check out how Ensure ready-to-drink shakes and drinks can help you reach your goal," exhorts Abbott Nutrition, part of Big Pharma corporate giant Abbott Laboratories on their website. (Abbott Labs, the maker of addictive painkiller Vicodin and dozens of other highly profitable drugs...)
Problem is...














